About Us
About White Plate
White Plate — the name evokes the white tableware of hotels and restaurants, a symbol of elegance and hospitality. Our commercial journey began in 2012 in Tehran's glassware market, where we set out to address one of the hospitality industry's greatest challenges: access to quality restaurant tableware.
Beyond the commercial side of our business, White Plate has always been driven by a deeper purpose. From the outset, we worked to fill a real gap in the market — helping restaurants, cafés, and hotels source reliable, high-quality tableware without compromise.
Our leadership brings together expertise in hospitality, international trade, and technology. This combination has transformed how our customers shop: shorter lead times, better value, wider choice, and consistently higher quality. After five years of growth in Iran, we expanded into digital channels — launching our website and mobile app to make selection, ordering, and payment simpler for every customer.
Today, White Plate supplies tableware for restaurants, cafés, and hotels — from everyday service pieces to premium collections — always with quality at the centre of what we do. Our team is committed to earning your trust through every order, building relationships that last.
Our Company
White Plate UK is operated by Ali and Reza Naei Trading, a limited liability company registered in the Sultanate of Oman.
| Company Name | Ali and Reza Naei Trading (LLC) |
|---|---|
| Commercial Registration | 1635902 |
| Trade License No. | L3490820 |
| Legal Type | Limited Liability Company |
| Registered Activity | Export and Import Offices (461003) |
| License Type | Brokerage and Brokerage Agents |
| Location | Barka, South Al Batinah Governorate, Sultanate of Oman |
| Registration Date | 17 December 2025 |
| License Valid Until | 16 December 2026 |
| Status | Active |
| Issued By | Ministry of Commerce, Industry and Investment Promotion — Sultanate of Oman |
Our directors — Reza Naei and Ali Naei — bring decades of experience in hospitality supply and international trade, guiding White Plate's expansion from Iran to the United Kingdom and the wider Gulf region.
What We Offer
White Plate specialises in professional tableware for the hospitality industry:
- Restaurant and café dinnerware, glassware, and cutlery
- Hotel and banquet service collections
- Kitchen equipment and bar supplies
- Decorative and presentation pieces
Every product in our catalogue is selected for durability, design, and value — so you can set every table with confidence.